Spot is a crowd sourcing service that finds the closest available parking spot to your destination in real time. How might we create a smart parking service for autonomous vehicles as well as the driven automobiles? In this project, we wanted to start thinking about how might we design for the future. As technology continues to advance, we wanted to consider the technologies available, while also rethinking the whole parking process to make the parking experience more enjoyable and meaningful.

On this three week project, I worked with Essie Kim, Brodie Legnon and Seung Kuk Lee. I collaborated on identifying areas of opportunity, interviewing and synthesizing information from interviews, brainstorming, ideation process, user testing and video production. Our advisers for this project were Aynne Valencia & Alexander Baumgardt.

Interviews & Synthesis

We conducted one on one interviews with our target audience, who were people that commute to San Francisco or Oakland. We wanted to better understand their experience and struggles while looking for parking.


After  conducting the interviews, we gathered our insights and mapped out the current user journey for parking in the city. This allowed us to identify some areas of opportunity:

  • Help people find easier parking

  • Helping people plan

  • Preventing parking tickets

  • Remembering parking times

  • Help people feel safe

  • Make parking fun

  • Make better use of space


After brainstorming and ideating solutions, we created a future journey map with our Spot application and how users might go through that. We decided to put them on a matrix to see what was more realistic to achieve and had the most impact.


Once we decided on our concept and started to prototype, we decided to experience our user's pain points first hand and also put our ideas into action. We drove around San Francisco during peak hours and tested some of our concepts.



Delivering the right experience is crucial when testing early prototypes. Seung built a car dashboard made out of foam core, so participants had a more realistic experience while testing our product.


After talking to our advisers and considering all the user feedback we got, we decided to make some changes to our system and user journey. Once our product aligned with all of the stakeholder´s needs, we moved on to the visual design.