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WEIGHT WATCHERS

user research & ux design

Weight Watchers is an international public company that offers various products and services to assist weight loss and maintenance. I was hired as a User Research and UX Design intern to work with Paige Bennett to implement the groundwork and foundation for building out the first in-house User Research team. This happened in the middle of Weight Watcher's first major transformation as a company and as a brand in 50 years. 


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the scope

During my time at WW, I helped create personas, collaborated with the new redesign effort and did research on four different teams. I continuously worked with designers, product managers, executives and engineers to create various research projects. These efforts drove measurable change to empower people to prioritize holistic well-being.


I helped create personas, collaborated with the new redesign effort and did research on four different teams. I continuously worked with designers, engineers, product managers, and executives to create various research projects and connect user needs with business goals.


persona creation

I had the opportunity to help create the personas that influence the product decisions going forward through Weight Watcher's redesign. I mainly helped with the nationwide recruiting, developing the research plan, discussion guides and synthesis. I also worked on the visual design for the personas that influence decisions all across product.

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Redesign effort

Collaborated with UX and visual designers to understand the influence of a new redesign effort that matched our personas. I was able to identify potential UX/UI opportunities for further optimization through qualitative testing that were later communicated across the Product team.

 

research resource

As the research resource for four different teams: Coaching, Connect, Activity and Studio 23 (Oprah's main initiative), I was able to address the unique challenges that came with each product line. I was able to help with research plans, research methodologies, interviews, diary studies, synthesis and analysis for different projects. The results later translated into product features that were all were aided by previous persona work research.

 


I was able to help with research plans, research methodologies, interviews, diary studies, synthesis and analysis for different projects. The results later translated into product features that were all were aided by previous persona work research.


 

CONNECT

Connect is Weight Watchers' internal social media platform. It is a social community that provides a safe and secure place to celebrate, share tips and support each other's weight loss journey.

Its release was a great success, but after doing some qualitative research we found out that the functionality of the status bar and the feed could be improved. On this project, I worked with Jezmin Fuentes (product manager), Jeff Fleyshman (Product Designer) and Brandon Ramos (Design Manager) to redesign different features of the UI located on the menu and status bar.

Our goal was to encourage users to post more on Connect. For this exercise, we started by testing the discoverability of the new design.



Many of the features inside the hamburger menu on the top left corner were not being used as much. Users mostly scrolled on one same feed and struggled to access their profile, notifications or simply searching for something.


Many of the features inside the hamburger menu on the top left corner were not being used as much. Users mostly scrolled on one same feed and struggled to access their profile, notifications or simply searching for something. The status bar and search were redesigned, so everything could be accessible at first glance. The different newsfeeds were also exposed, so users could easily switch between one another while motivating our users to share content and follow other users.

 

flow chart

Once the designs for the prototype were finalized, I worked closely with one of our engineers to build the prototype. It was very interesting to see how she worked and learn how I could make her job easier as a researcher and designer. The flow chart above shows how the prototype worked. We tested the prototype with eight different Weight Watchers members.


Once the designs for the prototype were finalized, I worked closely with one of our engineers to build the prototype. It was very interesting to see how she worked and learn how I could make her job easier as a researcher and designer.


 

user testing

We tested for discoverability and after eight in-person interviews using the prototype, we found out that the prototype was a success. All of the users discovered all of the features and most of them mentioned that they felt more motivated to check Connect and share content. 

 

 

"I rarely post, but I look at Connect multiple times a day... With sports bra selfies and earnest pleas for unconditional support from strangers, Connect is intimate. It is always positive." – Claire Carusillo
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after eight in-person interviews using the prototype, we found out that the prototype was a success. All of the users discovered all of the features and most of them mentioned that they felt more motivated to check Connect and share content.


next steps

Connect is a very intimate social media platform. People go there to get support, motivation and tips. They share content that they don't share on other social media platforms. More than testing for the discoverability of the new design, I would do further research to better understand why users go to Connect. Why users post the kind of content they post and why do other users do not feel motivated to post. Understanding the why would not only increase the number of posts, but would also increase the value of the community that is being nurtured through this great social media platform.


 

Date: August 2016

Role: User Research, UX, and UI

Software Used: Sketch, Keynote, and QuickTime Player (Mr. Tappy)

Team: Jeff Fleyshman, Jezmin Fuentes, and Brandon Ramos