Service Designer

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Hi, I'm Jaime Quirarte, a Service Designer with 12+ years of experience. I've helped teams at State Farm, LinkedIn, PG&E, and Google Cloud turn complex, regulated systems into journeys and workflows people can actually use.

How I work

I turn ambiguity into a shared plan everyone can build against. I map how people, systems, and teams actually move — making the invisible handoffs and constraints visible — then frame the tradeoffs that help cross-functional stakeholders make better decisions. Most recently, that meant leading service design at State Farm's innovation unit, building frameworks other teams have since made their own.

Facilitator.

Synthesizer.

Translator.

I bring teams together across functions to turn ambiguity into clarity. By facilitating workshops and framing tradeoffs early, I help stakeholders who don't naturally agree land on a shared path forward.

ABOUT

CASE STUDIES

PG&E

Built a service blueprint that aligned 20+ stakeholders across 3 business units, cutting emergency inspection time by 60%.

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LinkedIn

Redesigned LinkedIn's job-tracking experience, mapping the job-seeker journey to increase engagement and applications.

Google

Led a Google Cloud study to identify barriers to open-source adoption, resulting in strategies that boosted documentation contribution and community engagement for projects like Apache Airflow.

Jolgorio de Diseño

Founded Jolgorio de Diseño, empowering Hispanic Creatives through networking, mentorship, and consulting to support their careers and businesses in the SF Bay Area.

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“We worked together on net-new products, in the earliest stages of product discovery, and his focus on uncovering customer needs via interviews (aka “talk with users!!”) has helped tremendously in shaping our vision, roadmap, and execution approach. ”

Paul Mederos

Principal Product Manager, State Farm

“Jaime was a joy to work with! He always brought great ideas to the table, like new ways of holding a synthesis workshop or fresh approaches to design research methods. He worked incredibly well with the team and found time to do things outside of his job description. ”

Paige Bennett

Director of User Research, Affirm

“Jaime is a critical thinker, passionate designer, and an extremely personable co-worker. Working with and managing Jaime was a delight, filled with insightful thought, careful analysis, and dedication to results and truth.”

Brandon Ramos

Sr. Product Design Manager, Lyft